The dynamic development of sales channels, tough conditions on competitive markets, striving to maximize profit, increasing pressure on optimization - these are today's challenges of our customers. Where classic methods of increasing efficiency have reached the limits, there is room for the use of advanced tools and methods in the field of Data Science. It is a set of sophisticated mathematical and statistical techniques using machine learning algorithms used to solve non-trivial business problems (price optimizations, recommendation models, information classification, image processing, etc.). Our experts from the Data Science Laboratory are constantly involved in newer and newer challenges posed by customers from many sectors and industries. We use psychometric techniques and Lean Design to create five-dimensional, algorithmic data models. Years of experience in developing a close cooperation model make us provide our clients with tailor-made solutions.